Ad Campaign Suite
AI Decision Control Layer™
Full Campaign Playbook
A complete, ready-to-deploy advertising campaign spanning LinkedIn, Google Search, Meta, and a 6-email nurture sequence. Every ad, every keyword, every email — ready to copy and launch.
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Campaign Strategy Overview
Three-Stage Funnel for High-Ticket B2B
Stage 1
Awareness
Educate on the AI governance gap
LinkedIn, Meta
Thought leadership, problem-agitation
Stage 2
Consideration
Position the Control Layer™ as the solution
LinkedIn, Google, Meta
Lead magnet (Risk Map), case framing
Stage 3
Conversion
Drive opt-in and consultation requests
Google, LinkedIn, Email
Direct response, urgency, offer stack
Core Messaging Pillars
"AI is already making decisions in your organisation. Who is accountable?"
"The EU AI Act is not coming. It is here."
"Governance is not a cost centre. It is a defensibility asset."
"Built for boardrooms, not IT departments."
AI Decision Control Layer™ — Campaign Suite by ESleeswijk Consultancy